3 recent Google changes advisers need to be aware of (and what to do about them)

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Even if Search Engine Optimisation (SEO) is not one of your primary routes to market, it is always worthwhile keeping one eye on what Google are doing. If you’re not found by new clients on a daily basis, you might be surprised how many current clients type your firm’s name into Google every time they...

Common marketing scams and what to do if you’re approached

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Over the years, we’ve had several clients who have come across marketing or website scams of some form or another. For some reason, the advisory marketplace appears to be targeted a little more than other sectors we work with. Thankfully, scams and other less-than-desirable approaches are fairly easy to spot if you know what you’re...

Why Google, and your website, might stop referrals getting in touch

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I’ve just spent an enjoyable couple of weeks presenting to Sense members about how advisers can improve their websites. We started each session with a bit of fun, by getting delegates to review the websites of their competitors. We simply searched for ‘financial advice’ followed by the name of the location we were in and...

No time? No Budget? 5 simple steps to improve your marketing

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In my experience most advisers would like to increase the number of clients they work with, yet have limited marketing experience, finite budgets and are almost always time poor.

If that describes you, how can you effectively market your business?