We analysed 4,900 pieces of marketing data from 100 advisory firms. Here’s what we found…

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In collaboration with our sister company, Adviser-Store, ClientsFirst set about a daunting task during the Autumn. We took New Model Adviser’s Top 100 advisory firms and analysed their marketing. Yes, all 100 of them. Much tea was drunk. The analysis involves a 49-point assessment matrix, which allows us to qualitatively assess adviser marketing. Questions range...

MiFID II: A hidden opportunity for advisers and planners

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The advisers and planners we work with are generally a happy bunch. Over the past few weeks though, the morale of some has dropped appreciably as the full extent of MiFID II dawns on them. My attempts at some gallows humour, mentioning the GDPR which follows a few short months later, haven’t been universally well...

The biggest new source of clients for a decade?

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I’ve recently encountered possibly the greatest new source of demand for financial advice, since starting VouchedFor in 2011 – workplace financial well-being. From seemingly nowhere, “financial well-being” has become a major agenda item for HR leaders. According to a new report from Close Brothers, 48% of employers have already implemented some form of financial education, and...

GDPR – the countdown

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Are you ready? The marketing world loves acronyms: AIDA, SWOT, CPC, CTA, CRM, COS, PPC, etc. You can’t escape them! Well, here’s another: GDPR. This one is going to be massively important for businesses everywhere, so we thought we’d explore the implications. What does it stand for? GDPR isn’t some form of elaborate extension of...

The secret to getting people to spend more time on your website

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The secret to getting people to spend more time on your website Video may not have done much for the radio star, but if done right, it can do wonders for your website. In fact, a relevant, well produced video can encourage your audience to stay on a page an average of 2.6 times longer....

Awards: Worth entering or a costly waste of time?

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With awards season firmly upon us, there seems to be a black-tie event at every turn and emails aplenty inviting entries to the latest ‘must win’ award. All this begs the question… Are awards worth entering? There seem to be two schools of thought: That entering awards should be an important part of your marketing...

Three things which make a great website

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I firmly believe that every adviser looking for new clients need a website. I know some people will disagree with me, but it’s just common sense that a website improves the effectiveness of all other tactics. Take referrals and recommendations (without doubt the best way to attract new clients) for example. A proportion of prospects...

Common marketing scams and what to do if you’re approached

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Over the years, we’ve had several clients who have come across marketing or website scams of some form or another. For some reason, the advisory marketplace appears to be targeted a little more than other sectors we work with. Thankfully, scams and other less-than-desirable approaches are fairly easy to spot if you know what you’re...

Should you include members of your team on your website?

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I was chatting with an adviser recently about their new website. The conversation turned to whether she should include members of her team on the site. The adviser confided in me that she was nervous about adding her team to the website, as she thought it might give recruiters an opportunity to poach staff. I...

Revealed: The KPIs you should measure, but probably don’t

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We love a KPI in our profession. Some are more useful than others, but knowing your numbers is fundamental to running a successful business. What those numbers are will differ from firm to firm. In my experience though, (and I used to be guilty of this too) very few businesses monitor them as closely as...