We analysed 4,900 pieces of marketing data from 100 advisory firms. Here’s what we found…

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In collaboration with our sister company, Adviser-Store, ClientsFirst set about a daunting task during the Autumn. We took New Model Adviser’s Top 100 advisory firms and analysed their marketing. Yes, all 100 of them. Much tea was drunk. The analysis involves a 49-point assessment matrix, which allows us to qualitatively assess adviser marketing. Questions range...

The FCA’s focus

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Andrew Bailey, Chief Executive at the FCA, gave a speech recently at the City Banquet at Mansion House, where he gave a useful outline of where the FCA’s focus is going to land over the next few months. The FCA is turning the spotlight on three areas it thinks are the big public policy issues...

Annuity comparator process raises issues for advisers

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For many years, the numbers of people shopping around for the best deal at retirement has been shockingly low. A great many people have lost out by taking the annuity on offer from their holding provider rather than look for a better deal. The advent of pension freedom means more people are now using income...

Retirement outcomes

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One of the key findings of the FCA’s recent ‘Retirement Outcomes Review: interim report’ was the increased take-up of income drawdown. When considering the history of drawdown it’s significant to remember it was initially also described as ‘annuity deferral’. At the very beginning drawdown was available until age 75 and then an annuity had to...

Unbiased & VouchedFor: Important update

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Directories are an important source of new business for many advisers and planners. Despite new entrants trying to break through, the market is still dominated by Unbiased and VouchedFor. Following the success of last year’s survey, I’m delighted to have launched, in association with Sense Network and Money Marketing, the Unbiased and VouchedFor Survey –...

GDPR – the countdown

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Are you ready? The marketing world loves acronyms: AIDA, SWOT, CPC, CTA, CRM, COS, PPC, etc. You can’t escape them! Well, here’s another: GDPR. This one is going to be massively important for businesses everywhere, so we thought we’d explore the implications. What does it stand for? GDPR isn’t some form of elaborate extension of...

The power of nudging

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We are living through the UK’s most ambitious behavioural economics initiative. Since 2012 every employer is on the road to automatically enrolling almost all employees into a pension scheme, and paying a pension contribution for them. There is no doubting the success of automatic enrolment. The Pensions Regulator say more than seven million workers have...

The greatest danger to IFAs is our reproductive impotence

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In the last six months, “robo advice” has become a genuine contender in the personal investing landscape. But lurking in the shadows is a much bigger threat to IFAs’ future…..and that’s our collective failure to reproduce. I’ve been monitoring the robo advice space for nearly eight years now. Until now, it was hype, theory and...

How has the FCA reacted to the increase in final salary transfers?

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Probably the most significant trend over the last year has been the dramatic increase in final salary transfers. So, it is no surprise that the FCA has published proposals to make a variety of changes to the advice process. These form part of a consultation running until 21 September, in which the FCA also ask...

Three things which make a great website

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I firmly believe that every adviser looking for new clients need a website. I know some people will disagree with me, but it’s just common sense that a website improves the effectiveness of all other tactics. Take referrals and recommendations (without doubt the best way to attract new clients) for example. A proportion of prospects...