We analysed 4,900 pieces of marketing data from 100 advisory firms. Here’s what we found…

mm

In collaboration with our sister company, Adviser-Store, ClientsFirst set about a daunting task during the Autumn. We took New Model Adviser’s Top 100 advisory firms and analysed their marketing. Yes, all 100 of them. Much tea was drunk. The analysis involves a 49-point assessment matrix, which allows us to qualitatively assess adviser marketing. Questions range...

Unbiased & VouchedFor: Important update

mm

Directories are an important source of new business for many advisers and planners. Despite new entrants trying to break through, the market is still dominated by Unbiased and VouchedFor. Following the success of last year’s survey, I’m delighted to have launched, in association with Sense Network and Money Marketing, the Unbiased and VouchedFor Survey –...

The secret to getting people to spend more time on your website

mm

The secret to getting people to spend more time on your website Video may not have done much for the radio star, but if done right, it can do wonders for your website. In fact, a relevant, well produced video can encourage your audience to stay on a page an average of 2.6 times longer....

The greatest danger to IFAs is our reproductive impotence

mm

In the last six months, “robo advice” has become a genuine contender in the personal investing landscape. But lurking in the shadows is a much bigger threat to IFAs’ future…..and that’s our collective failure to reproduce. I’ve been monitoring the robo advice space for nearly eight years now. Until now, it was hype, theory and...

Awards: Worth entering or a costly waste of time?

mm

With awards season firmly upon us, there seems to be a black-tie event at every turn and emails aplenty inviting entries to the latest ‘must win’ award. All this begs the question… Are awards worth entering? There seem to be two schools of thought: That entering awards should be an important part of your marketing...

Common marketing scams and what to do if you’re approached

mm

Over the years, we’ve had several clients who have come across marketing or website scams of some form or another. For some reason, the advisory marketplace appears to be targeted a little more than other sectors we work with. Thankfully, scams and other less-than-desirable approaches are fairly easy to spot if you know what you’re...

Putting the brakes on pension contributions

mm

Over the last 12 years (since A-day) there has only been one tax year – 2013/14 – where there haven’t been changes to the tax rules on pensions. Every other year, the amount individuals can put in and/or take out of pensions to get tax relief advantages have changed. For the first half of this...

Advice on Trial

mm

In recent years it has often felt that advice has been on trial; that there is a “gap” somewhere. So, what exactly is the “advice gap”, where does it come from, and how do we close it? In 2012, it seemed every trade press article predicted the demise of advice, with consumers sure to baulk...

We need some new kids on the block

mm

Over the past few months I’ve been thinking about the future; not mine I hasten to add, but that of our profession. It’s clear we need the next generation to come through, yet I’m concerned it’s not happening as fast as it should. Worse, there are some signs its actually getting harder to forge a...

Why do so many advisers hide their Chartered status?

mm

If things don’t change soon my full head of hair will soon be no more. Not, because of impending middle age, my father still has a full head of hair well into his 60s. But because every time I see a financial planner fail to promote their Chartered status, I pull out a handful in...