This piece is inspired partly by a Twitter conversation yesterday, as well as events immediately post the Referendum result way back in June.
To be truthful this isn’t a blog about blogging, but communicating. Specifically, the importance of communicating high quality content regularly and consistently with three groups, who are key to the success of all advisory firm:
- Potential clients
- Key influencers
I’ve always believed effective communication with these three groups is vital for two key reasons: