3 recent Google changes advisers need to be aware of (and what to do about them)

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Even if Search Engine Optimisation (SEO) is not one of your primary routes to market, it is always worthwhile keeping one eye on what Google are doing. If you’re not found by new clients on a daily basis, you might be surprised how many current clients type your firm’s name into Google every time they...

Learn from our mistakes: The biggest lesson we’ve learnt this year

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Sat watching the final of The Apprentice a few days ago, my attention was caught by someone (I forget who) saying that 90% of all new businesses fail in their first year.  I don’t know whether that statistic is true or not. I suspect the failure rate is remarkably high though.   Well, as we approach our...

Pensions outlook 2018

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Ironically as the World became destabilised by the twin forces of Brexit and Donald Trump – not to mention a UK general election, mounting global tensions over North Korea and an emboldened Vladimir Putin – 2017 was a year of relative tranquillity for pensions. Aside from the illogical and unnecessary cut in the amount savers...

A third of adviser’s online efforts are being wasted; are you one of them?

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How many visitors did your website get last month? Those that know the answer to this question will likely be using Google Analytics to track the number of visitors flocking through the metaphorical gates of their website. It’s an invaluable tool for measuring the performance of your website. Although it can get a tad addictive...

We analysed 4,900 pieces of marketing data from 100 advisory firms. Here’s what we found…

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In collaboration with our sister company, Adviser-Store, ClientsFirst set about a daunting task during the Autumn. We took New Model Adviser’s Top 100 advisory firms and analysed their marketing. Yes, all 100 of them. Much tea was drunk. The analysis involves a 49-point assessment matrix, which allows us to qualitatively assess adviser marketing. Questions range...

MiFID II: A hidden opportunity for advisers and planners

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The advisers and planners we work with are generally a happy bunch. Over the past few weeks though, the morale of some has dropped appreciably as the full extent of MiFID II dawns on them. My attempts at some gallows humour, mentioning the GDPR which follows a few short months later, haven’t been universally well...

The biggest new source of clients for a decade?

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I’ve recently encountered possibly the greatest new source of demand for financial advice, since starting VouchedFor in 2011 – workplace financial well-being. From seemingly nowhere, “financial well-being” has become a major agenda item for HR leaders. According to a new report from Close Brothers, 48% of employers have already implemented some form of financial education, and...

The FCA’s focus

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Andrew Bailey, Chief Executive at the FCA, gave a speech recently at the City Banquet at Mansion House, where he gave a useful outline of where the FCA’s focus is going to land over the next few months. The FCA is turning the spotlight on three areas it thinks are the big public policy issues...

Annuity comparator process raises issues for advisers

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For many years, the numbers of people shopping around for the best deal at retirement has been shockingly low. A great many people have lost out by taking the annuity on offer from their holding provider rather than look for a better deal. The advent of pension freedom means more people are now using income...

Retirement outcomes

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One of the key findings of the FCA’s recent ‘Retirement Outcomes Review: interim report’ was the increased take-up of income drawdown. When considering the history of drawdown it’s significant to remember it was initially also described as ‘annuity deferral’. At the very beginning drawdown was available until age 75 and then an annuity had to...