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Sam is Head of Digital at ClientsFirst, an integrated marketing agency based in Macclesfield, with a strong history of working with the financial industry and financial advisers in particular. Sam creates and oversees the delivery of digital strategies for our clients, including creating opportunity for them through such streams as social media, SEO, content and inbound, UX and more.

We analysed 4,900 pieces of marketing data from 100 advisory firms. Here’s what we found…

In collaboration with our sister company, Adviser-Store, ClientsFirst set about a daunting task during the Autumn. We took New Model Adviser’s Top 100 advisory firms and analysed their marketing. Yes, all 100 of them. Much tea was drunk. The analysis involves a 49-point assessment matrix, which allows us to qualitatively assess adviser marketing. Questions range...

GDPR – the countdown

Are you ready? The marketing world loves acronyms: AIDA, SWOT, CPC, CTA, CRM, COS, PPC, etc. You can’t escape them! Well, here’s another: GDPR. This one is going to be massively important for businesses everywhere, so we thought we’d explore the implications. What does it stand for? GDPR isn’t some form of elaborate extension of...

Common marketing scams and what to do if you’re approached

Over the years, we’ve had several clients who have come across marketing or website scams of some form or another. For some reason, the advisory marketplace appears to be targeted a little more than other sectors we work with. Thankfully, scams and other less-than-desirable approaches are fairly easy to spot if you know what you’re...

11 questions to help you assess your own website

Making a judgement call on your own website can be tough. It’s likely that you have a level of attachment to it or, perhaps, a level of reluctance to look too closely, lest the cracks start to show! It’s also likely that any attempt at judging your website will be based on a level of...

The Advisory Unicorn

During a telephone conversation with an adviser some weeks ago, I found myself within The Matrix. We had had a pleasant chat and I had got to the point where I was ready to ask what is apparently the most difficult of advisory questions. ‘So, can you just describe your target market for me?’ The...