Should you include members of your team on your website?

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I was chatting with an adviser recently about their new website. The conversation turned to whether she should include members of her team on the site. The adviser confided in me that she was nervous about adding her team to the website, as she thought it might give recruiters an opportunity to poach staff. I...

Why your website must be mobile friendly

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The recent Sense roadshows, and the interactive session I ran looking at adviser’s websites, emphasised how few are mobile friendly. In many ways, this really shouldn’t be a surprise. In my experience, once built, most websites are rarely looked at again. Mobile friendliness is something I’ve been talking to advisers about for a while; but...

How do you make sure your website suits the behaviour of the visitor?

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Few people in today’s crowded marketplace would fail to realise the importance of their website standing out and reaching new prospects. But when everyone is trying to attract the same target audience, how do you make sure your site is the one they land on … and more importantly stay on? One of the key...