Awards: Worth entering or a costly waste of time?

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With awards season firmly upon us, there seems to be a black-tie event at every turn and emails aplenty inviting entries to the latest ‘must win’ award. All this begs the question… Are awards worth entering? There seem to be two schools of thought: That entering awards should be an important part of your marketing...

Three things which make a great website

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I firmly believe that every adviser looking for new clients need a website. I know some people will disagree with me, but it’s just common sense that a website improves the effectiveness of all other tactics. Take referrals and recommendations (without doubt the best way to attract new clients) for example. A proportion of prospects...

Common marketing scams and what to do if you’re approached

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Over the years, we’ve had several clients who have come across marketing or website scams of some form or another. For some reason, the advisory marketplace appears to be targeted a little more than other sectors we work with. Thankfully, scams and other less-than-desirable approaches are fairly easy to spot if you know what you’re...

Revealed: The KPIs you should measure, but probably don’t

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We love a KPI in our profession. Some are more useful than others, but knowing your numbers is fundamental to running a successful business. What those numbers are will differ from firm to firm. In my experience though, (and I used to be guilty of this too) very few businesses monitor them as closely as...

Beware of shiny things

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One of the dangers of being a visionary or entrepreneur is that you can get distracted by ‘shiny things’. What’s a shiny thing? Anything that’s not your core business. Especially if your core business isn’t finished yet. “As soon as you become an entrepreneur – and especially if you are also a parent and spouse...

Why Google, and your website, might stop referrals getting in touch

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I’ve just spent an enjoyable couple of weeks presenting to Sense members about how advisers can improve their websites. We started each session with a bit of fun, by getting delegates to review the websites of their competitors. We simply searched for ‘financial advice’ followed by the name of the location we were in and...

Cold calling, is there really any reason not to ban it?

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Financial scams are a cancer eating away at our profession, undermining credibility, whilst costing investors and advisers millions of pounds each year. I’m therefore delighted to see a group of advisers standing up and trying to make a difference. But they need your help. Free pension reviews Most scams start with a cold call offering...

My thoughts on the VouchedFor Accelerator programme

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When I saw the pricing model for VouchedFor’s new Accelerator programme, my first reaction was similar to your local plumber, sucking air in through my teeth as I mentally calculated the cost. However, as I said to some of the advisers who asked for my opinion, the initial reaction we have, especially to new concepts,...

Customer engagement through social situations

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The total population stands at 7.3bn people of which 2.3bn are active social media users. 3bn of the 5bn who are not yet active social media users, probably won’t be able to access the internet, for a number of socio-economic reasons. In response, Facebook will be launching planes and Google will be releasing balloons into the...

Unbiased: Location Plus, have I changed my mind? Am I now a fan?

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Over the past few weeks I’ve been a vocal critic of Unbiased’s new Location Plus feature.

I won’t reiterate the reasons why I dislike Location Plus, if you want to understand my views you can read my original article by clicking here and my thoughts in FT Adviser, here. However, I would add that I’ve only been so vociferous because I have genuine respect for Unbiased and believe it provides a valuable service to both consumers and advisers.

Following a couple of weeks of Twitter debate, myself and Unbiased, in the form of the highly impressive Michael Ossei, recently got our heads together to try to better understand each other’s point of view.